The Complete Idiot's Guide to Marketing, 2nd Edition
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Book Overview
From online marketing to old fashioned word of mouth, this book offers a comprehensive survey of marketing basics, including guerilla marketing, direct mail & targeted marketing. This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1592571352
ISBN13:9781592571352
Release Date:November 2003
Publisher:Alpha Books
Length:440 Pages
Weight:0.40 lbs.
Dimensions:1.1" x 7.4" x 9.1"
Age Range:18 years and up
Grade Range:Grade 12 and higher
Customer Reviews
1 rating
Easy to understand and very motivational
Published by Thriftbooks.com User , 15 years ago
This book is positive and motivating, but also honest about the realities of marketing. The author gives great examples throughout to illustrate the essentials. Recommended for beginners or experienced small business owners who need to adopt savvier marketing tactics.
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