The Complete Guide to Consulting Success

This is the first book I bought on the subject of consulting and it served as a reliable guide in taking my first steps when I finally left my former job to launch my practice. It covers all the basics, including how to review and develop your skills inventory, identify and exploit consulting opportunities, sell and market your services etc. Of particular value from my point of view are the chapters on low cost/no cost marketing.

shenson was the consultants consultantthis book tells you how to do it but also gives you the metrics you need to make sure that you do it rightthis was the first full coverage consulting book. there was a groundbreaking one some years earlier by another author but it did not cover as many considerations nor give any solid numbers. this book covers all the aspects you need to be successful. if it does nothing more than keep you from charging too little then it was worth the price. i have used the advice when i was a consultant and found that it works. if you have an interest in being an independent consultant you must read it. if you are only a contract employee you could still gain by reading it. ted nicholas is a master marketer and his inputs strengthen a book taht was already the best. . .

Generally IT consultants do not have extensive marketing experience. This books provides excellent insights to indirect marketing techniques that work. Consultants, IT consultants in particular, will derive keen marketing insights from this book. The book is written in an easy-to-read style and structured very well. When bulleted items are presented, they are immediately followed by an explanation, one for each item.