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Paperback The Complete Copywriter: The Definitive Guide to Marketing with Words Book
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ISBN: 1398613533

ISBN13: 9781398613539

The Complete Copywriter: The Definitive Guide to Marketing with Words

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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.

As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch.

...

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Format: Paperback

$31.87
Releases Jan 28, 2025
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