The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

by Jenny Kitzinger, Peter Beharrell, David Miller

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This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Format:Paperback

Language:English

ISBN:0803977034

ISBN13:9780803977037

Release Date:March 1998

Publisher:Sage Publications Ltd

Length:256 Pages

Weight:0.81 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Health Health, Fitness & Dieting Health, Fitness & Dieting Language Arts Social Science Social Sciences

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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

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