The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

by Paul Wiefels and Geoffrey A. Moore

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The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop *...

Format:Paperback

Language:English

ISBN:1841124680

ISBN13:9781841124681

Release Date:September 2005

Publisher:Capstone

Length:352 Pages

Weight:3.00 lbs.

Dimensions:0.8" x 7.1" x 8.4"

Related Subjects

Biography & History Business Business & Investing Company Profiles Decision-Making & Problem Solving Economics Management & Leadership Marketing Marketing & Sales Multilevel

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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

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