The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Book Overview
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and...
Format:Hardcover
Language:English
ISBN:1591848156
ISBN13:9781591848158
Release Date:September 2015
Publisher:Portfolio
Length:288 Pages
Weight:1.10 lbs.
Dimensions:1.1" x 6.3" x 9.1"
Age Range:18 years and up
Grade Range:Grade 12 and higher
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