The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

by Pat Spenner, Nick Toman, Brent Adamson, et al.

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Book Overview

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge.

Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and...

Format:Hardcover

Language:English

ISBN:1591848156

ISBN13:9781591848158

Release Date:September 2015

Publisher:Portfolio

Length:288 Pages

Weight:1.10 lbs.

Dimensions:1.1" x 6.3" x 9.1"

Age Range:18 years and up

Grade Range:Grade 12 and higher

Related Subjects

Leadership Skills Marketing Strategies Negotiation Tactics Sales Techniques Business Business & Investing Economics

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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

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