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Paperback The Centre Brain: 5 Prompts to Persuasive Power Book

ISBN: 0281077908

ISBN13: 9780281077908

The Centre Brain: 5 Prompts to Persuasive Power

Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAP When facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used,...

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