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Paperback The Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases Book

ISBN: 1422101584

ISBN13: 9781422101582

The Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases

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Book Overview

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook," William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the...

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