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Paperback The Case Against Reality: Why Evolution Hid the Truth from Our Eyes Book

ISBN: 0393541487

ISBN13: 9780393541489

The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

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Format: Paperback

Condition: New

$15.72
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Book Overview

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion...

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