The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer

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Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master plan for achieving success. Authors Susan O'Dell and Joan Pajunen explain that a better measure of a customer's...

Format:Paperback

Language:English

ISBN:0471645184

ISBN13:9780471645184

Release Date:May 2000

Publisher:John Wiley & Sons

Length:264 Pages

Weight:0.80 lbs.

Dimensions:0.6" x 6.1" x 9.0"

Related Subjects

Business Business & Investing Psychology

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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer

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