The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer

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Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0471645184

ISBN13:9780471645184

Release Date:May 2000

Publisher:John Wiley & Sons

Length:264 Pages

Weight:0.80 lbs.

Dimensions:0.6" x 6.1" x 9.0"

Related Subjects

Business Business & Investing Psychology

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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer

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