The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer

by Susan M. O'Dell and Joan A. Pajunen

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Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master plan for achieving success. Authors Susan O'Dell and Joan Pajunen explain that a better measure of a customer's...

Format:Hardcover

Language:English

ISBN:0471641979

ISBN13:9780471641971

Release Date:March 1997

Publisher:Wiley

Length:288 Pages

Weight:1.18 lbs.

Dimensions:0.8" x 6.2" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Consumer Behavior Economics Industries & Professions Management Management & Leadership Marketing Marketing & Sales Research

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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer

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