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Paperback The Business of the FIFA World Cup Book
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ISBN: 0367640171

ISBN13: 9780367640170

The Business of the FIFA World Cup

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Format: Paperback

Condition: New

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Book Overview

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition.

The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the...

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