The business of photography

With hundreds of thousands of professional photographers in the United States and an even larger number of amateurs, many of whom would like to turn a hobby into a money-maker, there is a genuine need for a guide to the business aspects of photography. This was confirmed by Stuart Kahan and Robert Cavallo when they spoke before groups about their previous book, PHOTOGRAPHY: WHAT'S THE LAW? In answer to the outpouring of questions, the authors have written this book in which the information ranges from preparing for a career to the best ways of selling. Educating the photographer is thoroughly covered - what the photographer must know and where to get the information. The various types of photography - portrait, photojournalism, fashion, advertising, industrial, among others - are investigated. Licensing requirements; setting up a business, either by an undividual or as a partnership or corporation; setting up a studio with the essential equipment, the new copyright law; accountants; taxes; legal advice; insurance; agents; stock houses; exhibitions; job markets; and photographic organizations are all covered in detail. THE BUSINESS OF PHOTOGRAPHY can be very helpful for beginners or experienced professionals in organizing a successful career.