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Paperback The Business of Marketing Research Book
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ISBN: 1516542770

ISBN13: 9781516542772

The Business of Marketing Research

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Format: Paperback

Condition: New

$157.95
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Book Overview

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes readers with foundational knowledge and skills, features ample practical examples and anecdotes from LinkedIn and many other well-known companies, and is steeped and grounded in academic rigor.

The opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing...

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Business Business & Investing Economics

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