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Paperback The Business of Intellectual Property Book

ISBN: 0195338383

ISBN13: 9780195338386

The Business of Intellectual Property

No longer solely the domain of the legal department, strong intellectual property practices are an integral part of company operations, and require that lawyers understand the fundamentals of business practice and that business executives understand the law. In The Business of Intellectual Property, Chris Arena and Ed Carreras explain the growing importance of intellectual property assets from both legal and business perspectives, and offer strategic...

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Format: Paperback

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Related Subjects

Business Business & Investing Law

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