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Business & Investing Books > Marketing & Sales Books
Hardcover The Business of Brands Book
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ISBN: 0470862599

ISBN13: 9780470862599

The Business of Brands

by , , , et al.
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This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the... This description may be from another edition of this product.

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Format: Hardcover

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Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Sales Sales & Selling

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