The Business of Being an Artist the Business of Being an Artist

The cover design is hideous but this book is full of excellent ideas for artists which could be applied to other kinds of creative industry entrepreneurs too. I found it very useful and hi-lighted lots of stuff! Lots of real world examples and mini case studies-which I love.

I read the 3rd edition by Daniel Grant. The book is aimed mainly at oil painters and sculptures. Even though I am interested in selling fine art photography the information was still much help since it gives such a complete view of selling art. Sales outlets include galleries, mail order, Internet, and others including the likely hood of success in each and examples of persons who have been successful in each. The conversational style is easy to read. Positives and negatives of various sales methods are given. The book neither depresses nor thrills but seems to evenly cover the material. Many many issues of selling art are covered. Just when you think the author is done he comes up with another factor to consider. Personal issues as to how to act are covered as part of the explanations and a chapter on "Handling the Pressures" of success and waiting for success is included. It includes an Appendix of names and addresses of helpful organizations. Makes you feel like you could make money in the arts. Overall it was a great read.