The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

(Part of the Critical University Studies Series)

by Jacob H. Rooksby

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The first real expos of how universities have trademarked, copyrighted, branded, and patented everything they do.

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research...

Format:Hardcover

Language:English

ISBN:1421420805

ISBN13:9781421420806

Release Date:December 2016

Publisher:Johns Hopkins University Press

Length:392 Pages

Weight:1.15 lbs.

Dimensions:1.1" x 5.3" x 8.0"

Related Subjects

Education Education & Reference Law Political Science Politics & Social Sciences

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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

(Part of the Critical University Studies Series)

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