The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

by Erik Du Plessis

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Book Overview

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.

Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies,...

Format:Hardcover

Language:English

ISBN:074946125X

ISBN13:9780749461256

Release Date:February 2011

Publisher:Kogan Page

Length:272 Pages

Weight:1.35 lbs.

Dimensions:0.9" x 6.1" x 9.5"

Related Subjects

Business Business & Investing Economics

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The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

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