The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand

This book is chock full of great ideas that are completely applicable for anyone who is willing to take some time and effort. It's an easy read and an easy follow. As I read through each chapter, I got more excited about the possibilities not only for me, but for others that I know. I will be recommending this book to everyone I know who is any kind of entrepreneur. My brain is cooking with opportunities and ideas. My husband is a realtor and I will definitely be giving him the book to read next. Of course, not everyone can use every idea, but overall, most of these ideas can be put into practice with just a little imagination and initiative. I particularly enjoyed the Case Studies at the end of each chapter giving real life examples of how to utilize what is discussed in that chapter.

Do you want to brand yourself? This book with provide you with ideas to improve your image to others.

Yo he leido bastante material acerca de marketing para empresarios y para micro empresas, y ahora que leo este libro entiendo el por qué de las diversas recomendaciones que otros autores hacen. Yo creo que este libro es absolutamente necesario, para cualquier micro empresario o profesionista. I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.

This book is a must read for anyone who finds him or herself in a battle for survival with competitors. It's even better for those who wish to avoid such a battle. Competition is a blessing to the buyer but it makes life difficult for sellers. Peter Montoya show you how to rise above the croud and become the only choice. If you'd rather not play the "me too" game, "The Brand Called You" teaches you how to stand out. In a systematic view of the value of your own personal brand Montoya shows the value of creating your unique identity and the way to make it happen!

The Brand Called You: The Ultimate Brand-Building And Business Development handbook To Transform Anyone Into An Indispensable Personal Brand is a solid guide to building a personal relationship with customers and selling oneself even more strongly than one's product or company. Peter Montoya (Founder and President of the advertising agency Peter Montoya Inc.) offers a compendium of tips, tricks, and personal branding techniques from creating a quality personal website; to taking advantage of networking and referrals; to using a catchy personal logo; to writing a one-year branding and marketing plan, and so much more. The Brand Called You is an excellent and commended resource for getting ahead of the game.