The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

by Margo Berman and Robyn Blakeman

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Book Overview

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Format:Paperback

Language:English

ISBN:0742555518

ISBN13:9780742555518

Release Date:July 2009

Publisher:Rowman & Littlefield Publishers

Length:224 Pages

Weight:0.05 lbs.

Dimensions:0.6" x 6.0" x 8.9"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Marketing & Sales Media Studies

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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

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