The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

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The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how...

Format:Hardcover

Language:English

ISBN:0765646579

ISBN13:9780765646576

Release Date:July 2016

Publisher:Routledge

Length:224 Pages

Related Subjects

Business Business & Investing Economics

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The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

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