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Paperback The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns Book

ISBN: 0765646587

ISBN13: 9780765646583

The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how...

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Format: Paperback

Condition: New

$63.99
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