The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
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Book Overview
The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place...
Format:Paperback
Language:English
ISBN:1633692744
ISBN13:9781633692749
Release Date:February 2017
Publisher:Harvard Business Review Press
Length:224 Pages
Weight:0.55 lbs.
Dimensions:0.9" x 5.5" x 8.2"
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