The Blockbuster Toy!: How to Invent the Next Big Thing

by Gene Del Vecchio and Roderick Fong

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By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status:

the toy's unique satisfaction of children 1/2s emotional needs
the toy's acceptance among parents and unique fulfillment of their needs
the toy's perfect alignment with significant historical events or social trends
the toy's ability...

Format:Paperback

Language:English

ISBN:1589801229

ISBN13:9781589801226

Release Date:September 2003

Publisher:Pelican Publishing Company

Length:272 Pages

Weight:1.10 lbs.

Dimensions:1.1" x 5.5" x 9.0"

Related Subjects

Business Business & Investing Economics Engineering Technology

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The Blockbuster Toy!: How to Invent the Next Big Thing

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