The Big Ten

It now looks like there are really only two, maybe three at most, success stories among Garten's Top Ten choices: China, South Korea, and possibly India. Mr. Garten's next edition should focus on these.

This is an excellent publication to read as you are putting together your future export marketing programs. It will provide you with fresh ideas on how to develop your most profitable foreign markets. It is primarily based upon Mr. Garten's experience as Undersecretary of Commerce for International Trade during the first Clinton Administration. Although there is a definite political slant to its content, I recommend this book for all entrepreneurs and international trade executives who are responsible for establishing export strategies, forecasts and budgets.