The Big Book of Logos

I have looked over innumerable logo design books for many decades - This is likely one of the very best I pulled five usable logo's out of the book for several of my own businesses You can scan them; and, then have them auto-traced in Adobe Illustrator, etc. I can't recommend this book enough - It is full of USABLE real life examples! What else can I possibly say?

I recently ordered this book for our advertising agency. At a previous job, I had often used the first Big Book of Logos (white background on cover) as a reference for inspiration and looked forward to having a similar resource at this job. I ordered version 4 since I had so thoroughly used version 1 and wanted to see some new logos. Indeed, it turned out to be a big, fat book of logos, very similar to version 1. However, I was disappointed by the lackluster quality of some of the work included. This may be due in part to my eye as a designer improving since I was first dazzled by version 1 freshly out of college, but I think the more likely explanation is that the overall logo quality of version 4 is inferior to version 1. That being said, it's still a great resource to look through to get the juices flowing and to find ideas for different treatments and I will likely continue to reference it often.

We can all use some inspiration, especially when it comes to logo design. If you are tired of your own doodles and your garbage can is starting to fill up with crumbled paper - look no further - David E. Carter's The Big Book of Logos 4 is the right vehicle to jumpstart your tired grey matter. If you are a designer or even the one who would hire a designer to create your logo, this book is a great source of inspiration. It features hundreds of examples from all walks of life and business, product and service. And since logos in many cases are used for more than just a business card and letterhead, the most interesting thing for me was, that the book is also interspersed with many real life product examples: logos come alive on package designs for energy drinks, soap, snacks, wine, vodka, shrimps, coffee, or you see them end up as billboards for bars, coffee houses and corporations, and we see examples where they cross over to merchandise and websites. It reminds us: know what you design for - logos have to be versatile and have to work for many media. Looking through this book, I'm often fascinated by the smart, effective and often simple solutions a designer has come up with and yet everybody who designs logos knows that we can sometimes be so close but walk in circles to get "It" right. That's when The Big Book of Logos 4 comes in handy. It gives our spent visual juices some greatly needed visual oasis. Get lost, be overwhelmed, by the cheer amount of logos and let them revive your senses. Feel inspired, stimulated and finally motivated. If you are like me, you may be surprised to find yourself think "I can do that!" - and then get that crumbled paper back out of the garbage!

I got this book as a Valentine's Gift! And I'm thrilled because I've been wanting it for a while. It has one of my logos published in it! Yeah! (you should buy it!) Like any other logo book, it provides all sorts of great inspiration for your own creations. It's also quite sturdy and will hold well as a bookend to house all your other design books! :o)

Brought together are minds from around the World in depiction of a visual vastness. If you are looking for ideas and a way to expand your horizons on the graphical forefront - look no further!