The Big Book of Logos

This book has 2,500 of the best logos done by designers from all across America and nothing else. This book was put together so it could become a compendium of logos that one can use to see different styles and techniques and jump start their own creative juices. The book is full color and the only way to navigate the book is through the Index. There is no table of contents. Each page has a few logos with credit given to each the designers at the bottom of the page in very small print. Every few pages, there is a full page devoted to just one company logo. But the cool part is that this full page has pictures of the logo in action - whether it is on the product packaging, bill board, or store front sign. This is very helpful as it gives you a context to judge the power of the logo. Just a graphics image against a white page background means you need to use your imagination trying to picture how the logo's going to look in its intended use.Whether you are a designer or a small business owner that wants to get a logo done through a designer, this book is an invaluable tool. If you are a designer, you can use it to get your creative juices to flow or just admire the work done by others for inspirational reasons. If you are a small business owner, you can use it to work with your logo designer. You can point out some of the logos and just say 'I like these' and that gives the designer a place to start in creating your logo. This avoids a lot of wasted work as you are both trying to figure out what you like and what best represents your business image.When I first started doing research on good logo design books, I was confused by the number of logo books by this author. The names are a little misleading when you try to figure out which one is the more recent version. I finally decided to use the publication date for this purpose and this book happens to be the latest (published in May 2003). We recently started offering Corporate Identity Management services to small businesses through our company and we are finding that this book is an invaluable tool in communicating with our clients. Especially if our clients are in another city, we just ask them to get a copy of this book before starting the project. Even if you aren't a designer or someone looking for design services, this book is still fun to flip through if you are the creative type. The price is just phenomenally low for something of this high quality (I am trying to imagine the price of printing along considering it's full color). If you have to even remotely work with logos, just get the book. It's a decision that I haven't regretted even for a second. Have fun!

another damn good book with a cover that lets it down... the big book of logos is a huge resource packed with logo designs in just about every style you could possibly imagine, david e. carter has done it again. especially good for clearing up that nasty designers block, would be great as a teaching resource or just to add to your design library.

I have yet to own this awesome book but from looking at it in my graphics portfolio class today, I have all sorts of logo ideas stirring in my brain now. There are so many amazing logos and trademarks in this big book that it is sure to spark a creative mind and get the juices flowing.

Many interesting ideas are presented, to help you narrow and refine exactly what your looking for.

David Carter's, The Big Book of Logos, is just a huge collection of excellent logos from all sorts of different businesses and organizations. It's a good place to look to find out what other artists are doing, and a good source of inspiration when your own ideas seem to have dried up. Good book!