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Hardcover Experimentation Works: The Surprising Power of Business Experiments Book

ISBN: 163369710X

ISBN13: 9781633697102

Experimentation Works: The Surprising Power of Business Experiments

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Format: Paperback

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Book Overview

Don't fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences...

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