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Hardcover The Behavioral Economics of Brand Choice Book
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ISBN: 0230006833

ISBN13: 9780230006836

The Behavioral Economics of Brand Choice

by , , , et al.
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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

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Format: Hardcover

Condition: New

$60.03
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Business Business & Investing Economics

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