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Hardcover The Behavioral Economics of Brand Choice Book
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ISBN: 0230006833

ISBN13: 9780230006836

The Behavioral Economics of Brand Choice

by , , , et al.
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Preface Brand Choice in Behavioral Perspective The Substitutability of Brands Behavior Analysis of Consumer Brand Choice: A preliminary analysis The Behavioral Ecology of Consumer Choice: How and what do consumers maximize The Behavioral Economics of Consumer Brand Choice: Establishing a methodology The Behavioral Economics of Consumer Brand Choice: Patterns of reinforcement and utility maximization Patterns of Consumer Response to Retail Price Differentials...

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Business Business & Investing Economics

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