The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

by Terry Bacon and David Pugh

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Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint.

The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and this book...

Format:Paperback

Language:English

ISBN:0814416705

ISBN13:9780814416709

Release Date:May 2004

Publisher:Amacom

Length:320 Pages

Weight:1.05 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Age Range:17 years and up

Grade Range:Grade 12 and higher

Related Subjects

Business Business & Investing Economics Industries & Professions Management & Leadership Management Science Teen & Young Adult

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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

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