In this provocative book, Edward Schiappa argues that rhetorical theory did not originate with the Sophists in the fifth century B.C.E, as is commonly believed, but came into being a century later. Schiappa examines closely the terminology of the Sophists--such as Gorgias and Protagoras--and of their reporters and opponents--especially Plato and Aristotle--and contends that the terms and problems that make up what we think of as rhetorical theory...