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Paperback The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management Book
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ISBN: 2806270022

ISBN13: 9782806270023

The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management

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The key to portfolio management This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: - Analyze the activities in your business portfolio and identify the role they play in the business as a whole - Sort these activities into the four categories of the matrix: stars, question marks, cash cows and...

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Format: Paperback

Condition: New

$16.43
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Business Business & Investing Economics

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