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Hardcover The Art of Principled Entrepreneurship: Creating Enduring Value Book

ISBN: 1637740697

ISBN13: 9781637740699

The Art of Principled Entrepreneurship: Creating Enduring Value

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Format: Hardcover

Condition: Very Good*

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Book Overview

How many times have you heard someone say, "It's not personal; it's just business"?

That attitude reflects a belief that business needs to be cut-throat, that it's a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn't have to be that way.

The Art of Principled Entrepreneurship is a prescription...

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