The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
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Book Overview
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable...
Format:Hardcover
Language:English
ISBN:1119227828
ISBN13:9781119227823
Release Date:April 2016
Publisher:Wiley
Length:288 Pages
Weight:0.96 lbs.
Dimensions:1.0" x 5.8" x 8.6"
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