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Business & Investing Books > Marketing & Sales Books
Paperback The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing Book
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ISBN: 0385526326

ISBN13: 9780385526326

The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

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Book Overview

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world

With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing executives,...

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Business Business & Investing Economics Marketing Marketing & Sales

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