The Ambivalent Consumer

by Patricia L. Maclachlan

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Book Overview

In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrift, community, and national identity. Its neighbors in East and Southeast...

Format:Hardcover

Language:English

ISBN:080144487X

ISBN13:9780801444876

Release Date:July 2006

Publisher:Cornell University Press

Length:328 Pages

Weight:1.40 lbs.

Dimensions:0.8" x 6.1" x 9.2"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Asia Business Business & Investing Consumer Behavior Economics Korea Macroeconomics Marketing & Sales Politics & Social Sciences Popular Economics

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