The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

I picked this book up and could not put it down. This is a total paradigm shift for the marketing world. This book replaces the principles of 4Ps (Product, Price, Place, and Promotion) with the 6Vs (Venture, Value, Voice, Verifiable, Vicinity, and Vehicle). With 15 years experience in technology and having lead major technology initiative for two Fortune 500 companies I recommend that IT professional read this book to gain an understanding of how to use their knowledge of technology to help transform their companies to be able to compete in the new marketing age that we have entered into. Whether you are a small, medium or large business you have to read this book. This book is a must read for every single person in every organization. Kevin Dean

I just finished reading The Age of Engage, and all I can say is WOW! As a thought leader in Internet marketing I read 4-5 books a week. And this book stands out in the questions it surfaces, and then (more importantly) the answers it provides. I literally went through three highlighters trying to extract every golden nugget of information this book delivers. Plus, I bought copies for my entire staff - with the directive to read this ASAP! If you are looking for a book that does more than just lay a bunch of theory on you... a book that really explains what must change, why it must change, and then most importantly HOW TO CHANGE - then look no further, you have just found THE book that delivers on all three aspects. Lastly, the final seven pages of the book are filled with marketing exercises/questions that do an excellent job of helping readers take what they've learned and now apply it to their businesses. I hope more books begin to follow this format beacause it makes the takeaway value so much easier to dimensionalize and act upon.

The Age of Engage is well written and insightful. Denise provides a forward-thinking perspective on the state of marketing and its rightful place on the Live Web. Her six Vs of marketing 2.0- venture, value, voice, verifiable, vicinity and vehicle are a refreshing replacement of the four Ps of traditional marketing, and other old, worn out solutions to the new age of marketing. When I picked up the book at the store and saw the word engage in the title, I immediately knew this was an author who "gets it." After reading the book, I was right!

Wonderfully written, The Age of Engage provides an educated, thorough perspective about the brave new world of marketing we all find ourselves in today. Ms. Shiffman offers a wealth of advice for marketers to leverage this new paradigm and align an organization around it. Packed full of real-world, up-to-date examples of success and failure, The Age of Engage combines top-notch strategic thinking with practical execution. A critical read for anyone who is tasked with growing a business, big or small.