The Age Curve: How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach

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Book Overview

As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0814401813

ISBN13:9780814401811

Release Date:July 2008

Publisher:AMACOM/American Management Association

Length:268 Pages

Weight:2.20 lbs.

Dimensions:1.1" x 6.1" x 9.2"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Consumer Behavior Demography Economics Management & Leadership Marketing Marketing & Sales Planning & Forecasting Politics & Social Sciences Research Social Science Social Sciences Systems & Planning

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The Age Curve: How to Profit from the Coming Demographic Storm

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