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Paperback The Advertising Handbook Book
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ISBN: 113867883X

ISBN13: 9781138678835

The Advertising Handbook

by , , , et al.
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Format: Paperback

Condition: Very Good

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Book Overview

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing...

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Business Business & Investing Social Science Social Sciences

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