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Paperback The Advertising Effect: How to Change Behaviour Book
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ISBN: 0195593928

ISBN13: 9780195593921

The Advertising Effect: How to Change Behaviour

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Format: Paperback

Condition: Very Good

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Book Overview

Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or...

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Business Business & Investing Economics

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