The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best
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In much the same way as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and in other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link of being admired to being successful in terms of long-term shareholder...
Format:Paperback
Language:English
ISBN:1846680867
ISBN13:9781846680861
Release Date:June 2009
Publisher:Ips - Profile Books
Length:320 Pages
Weight:0.84 lbs.
Dimensions:0.9" x 6.1" x 9.3"
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