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Hardcover The Activation Imperative: How to Build Brands and Business by Inspiring Action Book
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ISBN: 1442257040

ISBN13: 9781442257047

The Activation Imperative: How to Build Brands and Business by Inspiring Action

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Format: Hardcover

Condition: Like New

$34.59
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Book Overview

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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Business Business & Investing Economics Language Arts

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