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Hardcover The Accidental Scholar Book
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ISBN: 935150039X

ISBN13: 9789351500391

The Accidental Scholar

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Format: Hardcover

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Book Overview

"Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man." Philip Kotler

The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story...

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