The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional

This book goes miles beyond your average leads generation training session. Best of all is that its not full of hype, "you can do it!" type rhetoric. The book lays out an easy to follow set of business and leads generation models that REALLY work. In the current R.E. market, agents MUST have some sort of edge, an advantage. This book provides the model, if you follow it, you get that edge. As a Broker with 42 active agents, I've made this book a mandatory must read.

This book is so good that I read it in 2 sittings (would have been 1 but I started pretty late the first night). Dameon provides an excellent description of his proprietary process for prospecting/lead developing that even new agents (read me!) can understand. He also fully explains Customer Relationship Management and touches on the applicable technology. Note: IMHO - the CRM and tools discussed apply to any sales process - not just real estate. I especially like that he doesn't focus on "old school" methods like door knocking and cold calling; yet, he gives a very realistic method for filling the pipeline.

This book is an easy read for sure..and that's good because I'll be referring back to it over and over again. The database organizing system and contacts management model is so easily implemented. As a middle-level producer I'm anxiously seeking that leverage that will move my production up a level; I've found it! Thank you to Dameon Russell, it's been like discovering the missing link and I am forever grateful. I highly recommend the principles, methods and models detailed in this book; HIGHLY!!

I have to say, this is the most straight forward industry book of it's kind I've ever read. Right to the point with several easily followed analogies, real-life situational references, and even a bit of humor. Dameon Russell has nailed it! It's not just having a database of contacts, it's all about what to do with them, how to manage them, how to grow your database and your business, and how to turn it all into referral gold. Simply put, you truly need this book to be in real estate sales today. Two thumbs up and thanks to the author for sharing the real secrets to success!

First of all let me say I found this book to be VERY easy to read and to follow; the illustrations were very helpful. This prospecting and self-promotion "ideaology" is pretty impressive. Beyond that, the business models are easy to mimic and implement. Just like any agent, I've read ALL the books out there, I place this one on a level equal to Gary Keller's book; it's that good. The techniques kind of make you say, "I should have BEEN doing this." It's scary to realize just how much you actually don't know about exactly what is necessary to succeed in our business. If you make a living in real estate sales you MUST have this book. Not to read it is a terrible mistake!