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Paperback THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands. Book
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ISBN: 1646333152

ISBN13: 9781646333158

THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands.

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FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. Itʼs for business and brand owners seeking advantage through harnessing the power of fans; combining purpose, creativity and sustainability to change your world and ours."Matt is responsible for putting fans back at the heart of Sony Music"Ged Doherty, Chairman...

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Format: Paperback

Condition: New

$14.95
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