Far from the fads that populate the bestseller lists, THE 9-INCH DIET explores new diet territory. Both a focus on the psychology of why people eat the way they do and a tongue-in- cheek take on best dieting practice, this is the first diet book that sits as comfortably on the coffee table as it does the kitchen shelf. Advertising masterminds Bogusky and Porter have spent years manipulating the masses. Now they expose the conspiracy existent in marketing...