The 75 Greatest Management Decisions Ever Made: ...and Some of the Worst. Business Leaders Talk about the Good and the Bad

Anyone coming into this book looking for a deep case study of decisions will be disappointed. This book is more of an introductory survey course into business decisions made - the decision is cited, given a page of explination and the lessons to be derived are bulleted to end the section. Some of the decisions are a stretch - noting the posting of a reward for a runaway slave as the first example of advertising. It's as if he took a number of management textbooks, distilled them into one cliff notes version and presented it in themed chapters. Yet that is why the book is so informative - you are exposed to a wide variety of decisions with the meat extracted for quick digestions. Decisions are stripped from a lot of their extraneous outcomes, and focus is put on what makes them great (or worst in the appendix). It is a launching point - giving you examples and letting you think beyond the story. The reader is left to ponder many of the points brought up. It is to show you how seemingly little things (Microsoft retaining the right to license DOS to other companies) can build empires. Sit down, read and absorb the examples, and then try to apply them to your decisions.